Would you do business with somebody you don’t trust? Neither would your customers. Phishing attacks are at an all-time high, with 1.4 million new phishing sites being created each month, so they have good reason to be suspicious of any website including yours.
When it comes to gaining your visitors’ confidence, the rules have changed. On today’s fraud-filled web it’s no longer who you think you are, it’s who a globally trusted third-party Certificate Authority (CA) says you are.